Shut the Fuck Up provides a candid and humorous assessment of the media cliché of the artist. Aggressive and fast-paced, the video is structured in three segments: “Part I: Death of a Mauve Bat”; “Part 2: Mondo Cane”; and “Part 3: XXX (bleu).” Each segment is subdivided, with three formats used: talking heads, found footage, and inspirational montage. The group comments on art’s reliance on spectacle, the lack of intelligence and agency accorded to artists by the media, and the presumption of an artist’s disengagement from the world. Felix Partz notes, “We’re supposed to be romantic, untamed,” and Jorge Zontal rants, “I’m not going to play…boho to their fucking bourgeoisie.” A punchy and humorous analysis of the artist’s relationship to mass media, Shut the Fuck Up demonstrates General Idea’s critique of media formats and their mastery of video as a medium.