Test Tube speaks to the power of media and provides a prophetic commentary on art and commerce. It quotes several popular television formats, including that of a news magazine, an infomercial, and a talk show. The core of the work is a soap opera–like narrative about Marianne, an artist and mother who is working on a series of paintings and debating whether or not to exhibit them. Throughout the video she struggles with her role as an artist and her desire to succeed in the art world. Marianne’s story concludes as her latest art show is deemed a success. Commercials appear throughout the video, promoting a series of cocktails. AA Bronson later explained, “Test Tube talks about commodification and the artist as a participant in the world of commodification.”
General Idea: 13 Works That Changed Our Definition of Art
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General idea, Test Tube, 1979
Video, 28 min., 15 sec., various collections