Created by General Idea in 1972, FILE Megazine ran for twenty-six issues, ending in 1989. Superficially, the publication mimicked the well-known American magazine LIFE, though its content did not. The “Glamour Issue” of FILE illuminates, in the group’s words, “the story of glamour and the part it played in our art.” General Idea acknowledged that glamour was a taboo topic in 1975, despite their interest in embodying it and employing it for their own needs: “The ‘Glamour’ article…was written at a time when, within the art scene, it was in extremely bad taste to talk about glamour. It was the last subject in the world that anybody would mention. And the same with money and fame.” The “Glamour Issue” typifies the way General Idea adopted existing concepts, transforming them through humour and irony.
General Idea: 13 Works That Changed Our Definition of Art
General Idea, FILE Megazine, “Glamour Issue,” vol. 3, no. 1, 1975
Web offset periodical, eighty pages plus cover, black and white reproductions and eight-page insert by Image Bank, various collections