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General Idea’s early projects mimicked popular culture formats, such as beauty pageants and picture magazines, in order to forward a critical and satirical view of art, culture, and media. In 1987 the group turned their attention to the AIDS crisis, using strategies developed over the previous eighteen years to new ends.


  • General Idea, The 1971 Miss General Idea Pageant, 1971

    The 1971 Miss General Idea Pageant 1971

  • General Idea, The Glamour Issue: FILE Megazine, 1975

    Glamour Issue 1975

  • General Idea, Showcard Series, 1975-79

    Showcard Series 1975-79

  • General Idea, Pilot, 1977

    Pilot 1977

  • General Idea, Test Tube, 1979

    Test Tube 1979

  • General Idea, Nazi Milk, 1979

    Nazi Milk 1979

  • General Idea, The Boutique from the 1984 Miss General Idea Pavillion, 1980

    The Boutique from the 1984 Miss General Idea Pavillion 1980

  • General Idea, Cornucopia, 1982

    Cornucopia 1982

  • General Idea, Mondo Cane Kama Sutra, 1984

    Mondo Cane Kama Sutra 1984

  • General Idea, Shut the Fuck Up, 1985

    Shut the Fuck Up 1985

  • General Idea, AIDS, 1987

    AIDS 1987

  • General Idea, Fin de siècle, 1990

    Fin de siècle 1990

  • General Idea, One Year of AZT, 1991

    One Year of AZT 1991

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